If I create a new Customer Match List from the UI and upload a hashed file then the corresponding audience finds my email in the search network. Insights from industry and company leaders. Because of this, it can cause interruptions between the video content and ads, resulting in a poor user experience. On Twitter, a few executives of competing automotive and even software companies often take shots at Elon Musk, Tesla customers, and Teslas products and services. That's a sizable increase, with the steepest hike occurring between 2015 and 2016. Power), 11. Learn more about how Statista can support your business. Return on Ad Spend (ROAS) should profit $10 for every $1 you invest in the process. To learn about how you can convert more automotive callers to customers, request your personalized demo of Invoca. Historically, automotive spending has been fairly even across search, video, and nonvideo display ads. Please do not hesitate to contact me. Zeniths data also notes that radio attracts 7.3% of auto ad spend, with the report stating that radio advertising is fairly effective for automotive brands. Automotive advertising expenditure across fourteen key markets totaled $35.5 billion in 2018, with $18 billion coming from the US auto market alone. Phone calls convert to 10-15x more revenue than web leads. By contrast, automotive companies are allocating only 22.9% of their advertising budgets towards digital advertising, about half the global average of 40.6%. The spread of the novel coronavirus and its effect on the global economy have left consumers uncertain about their financial futures and unwilling to commit to large purchases. I went for the reliable, affordable, and decent-looking (in my opinion) Honda Accord, but I was terrified at making this decision. Receive breaking news and original analysis - sent right to your inbox. In this Case you will look at some of the most creative automotive advertisement examples. (source: eMarketer) 4. DieHard, the Advance Auto Parts battery brand, continues to lean into its name with a new mini-doc from agency TMA featuring Kirstie Ennisa former U.S. Marine Corps sergeant who was seriously . Store brands accounted for 17.5% share of total dollar sales across outlets during the year-long period ending 10/2/22. New technology and evolving consumer needs pose a fundamental challenge to the way the auto industry does business. (source: Lion Tree Group), 6. Are you interested in testing our corporate solutions? This uptick in mobile usage during the research process drives millions of calls to US dealerships through digital ads and click-to-call buttons. The auto industry is following the prevailing trends in one way, though: in the coming year, Zenith expects TVs share of ad spend for the auto industry to go down dipping to 52.1% in 2020. Also based in the Detroit area,. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This new research has revealed how differently auto advertising is behaving to the ad market as a whole, as brands tackle unique challenges to their traditional communication strategies, said Jonathan Barnard, Zeniths Head of Forecasting and Director of Global Intelligence. 1. Automotive will drop from the second highest digital ad spending vertical to the third in 2020. The 8.5% year-over-year decline in ad spending by State Farm was the biggest reduction among the largest U.S. private auto insurers. Reuters reported that the auto industry's ad . The average cost for an automotive lead is $250. In 2020, auto advertisers will spend $6.22 billion on video. 48% of marketers have provided or expect to provide enhanced customer experiences as a result of scaling conversation intelligence across the enterprise. After hitting a peak in 2016, marketing budgets remained steady at 11.2 percent of revenue in 2018, according to the Gartner CMO Spend Survey 2018-2019. Similar percentages of consumers call about inventory, pricing, and/or business hours. American. Share of automotive in digital ad spend in the U.S. (source: Dealix), 30. Digital ad spending accounted for 53 per cent of the totall USD 4.80 billion the industry spent during the period, according to data from Standard Media Index (SMI). Apart from print, which continues to suffer from the ongoing decline in circulation figures, the rest of the traditional media are holding on to automotive advertising pretty well. So, where are automotive companies spending their advertising dollars? Newsmax, Moneynews, Newsmax Health, and Independent. What share of total US digital ad spending will auto have? The phone call is one of the most common purchase paths in the automotive industry. The US Automotive industry is in the midst of robust spending on digital advertising and marketing. Calls provide a more immediate return on your marketing investment. We calculate that automotive advertising expenditure totalled US$35.5bn across these markets in 2018. (source: Google), 17. We expect televisions share of automotive adspend to fall from 54.9% in 2018 to 54.4% in 2019, and then to 53.1% in 2020. Automotive advertising has always been particularly creative. Outsell, RXA and Vistadash . Ancira Auto Group spent under $100 million on advertising in digital and print in the last year.They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. the US auto industry accounts for about 12.6% of total digital ad spend. Thats two-and-a-half times faster than the decline of the ad market as a whole in these markets. As car sales plummeted, dealerships closed, and manufacturing slowed, marketers backed off from performance initiatives and focused on branding efforts. TikTok ad spend is expected to grow 44% in 2021, 5% . Todays automotive consumers are informed and knowledgeable since they self-educate online before they ever make contact with a dealer. Auto-placement is easiest for your first ad, as TikTok will test different options and see what works for your audience at the best prices. By continuing to use our website, you are agreeing to our use of cookies. 38% of consumers will stop doing business with a company if they have a bad call experience.Providing great call experiences is an exercise in customer retention. Conversation intelligence allows automotive providers to get smarter insights into their consumers and make more informed decisions to drive efficiency. 41% of automotive customers call to get more information about the product. 84% of marketers report phone calls having higher conversion rates with larger order value (AOV) compared to other forms of engagement. 66% of the automotive calls generated by search engines come from paid search. Automotive advertising is growing at a slower rate than most other ad spending verticals due to weakness in the auto market. Marketing Automotive Awards (April 13, 2022, NYC) Members Become A MediaPost Member Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member. Browse Our Latest Reports & Interactive Content. Salesforce also got in on the action but that was more or less focused on Elon Musk and Mark Zuckerberg. By leveraging call analytics, sales managers can detect issues like these and provide coaching in this case, pushing agents to ask for appointments. Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zeniths inaugural Automotive Advertising Expenditure Forecasts, published today. Last year for the first time ever, advertisers spent more on display advertising than on search engine marketing. (Source: Forrester), 28. How much will auto advertisers spend on mobile? Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole, In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets seeing the biggest recovery, Auto brands spend more on television than average: its still key for mass-audience brand-building, Digital advertising is the only channel forecast to grow between 2019 and 2022. 31.6% of total calls to dealerships resulted in an appointment. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. Indonesia: $8.71 billion. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com, US Financial Services Digital Ad Spending 2020, US Healthcare and Pharma Digital Ad Spending 2020, US Media and Entertainment Digital Ad Spending 2020. Embracing green fuels, new connected technology and new models of ownership, as well as using new digital channels to reach active buyers online, will be key to unlocking faster brand growth over the next few years. Get in touch with us. Despite the speed of recovery in 2021 and 2022, automotive advertising is forecast to be 2.8% lower in 2022 than it was in 2019. The months of April and May had the greatest decline in most markets. auto, and travel. Learn how insurance marketers are using Facebook ads to start more phone conversations, acquire more new customers, and boost their marketing ROI. Experts predict this figure will continue to rise in the future. Your callers provide a wealth of targeting data you can use to more effectively acquire new customers and retarget qualified callers based on whether or not they booked an appointment or converted. (Source: Limelight), 29. The shutdown is a direct cause of the sudden decrease: Between March 12 and April 30, auto brands spent $345.1 million on advertising. Automotive ad spend dropped at the height of the pandemic but has since made a full recovery. 57% of consumers call about vehicles from a search ad call extension to schedule an appointment. Digital ad spending accounted for 53% of the totall $4.80 billion the industry spent during the period, according to data from Standard Media Index (SMI). The majority of vehicle shoppers start their journey by hopping on Google and firing off a few searches. Automotive consumers visit an average of 4.2 websites in their purchasing process. Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play. Partnering with events or activities that young consumers are passionate about, and with flexible ownership services, will help brands build relationships that will pay off when these consumers decide to make the leap to full ownership. Dollars). Your feedback is important. The US automotive industry will increase its digital ad spending by 15.8% to $15.91 billion in 2019. Newspaper adspend will be 27% lower in 2022 than in 2019, and magazine adspend will 28% lower. Kansas City, Missouri, United States. 60% of consumers searching for vehicles on mobile would call the dealership from a call extension. This video will share 6 no cost strategies that can help you. Target ROAS (return on ad spend), is a new bidding strategy on the Microsoft Advertising platform, which automatically sets bids at auction time to help get more revenue or conversion value for the ROAS Target you set. In this article: Automotive Marketing News & Strategy Retail and E-commerce E.J. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Then you can access your favorite statistics via the star in the header. US adspend by auto brands has been in long-term decline since 2012, however, with a 12% decline in adspend between 2012 and 2018. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Chart. The fastest-growing market is India, where we expect auto adspend to grow at an average of 12.8% a year to 2020. (source:Invoca), 34. Carvertise. StickerRide. Auto brands are forecast to spend 9% more in digital channels in 2022 than they did in 2019. Available: https://www.statista.com/statistics/243603/projected-online-ad-expenditure-of-the-us-automotive-industry/, Automotive industry digital advertising spending in the United States from 2011 to 2023, Available to download in PNG, PDF, XLS format, Automobile advertising in the United States, United States automobile manufacturing: gross output 2012-2021, U.S. measured media ad spend 2014-2021, by category, U.S. automotive dealers and gas stations ad spend 2020-2021, U.S. automotive rental and leasing industry ad spend 2020-2021, U.S. car dealers' average ad spend 2021, by medium, Breakdown of U.S. car dealers' advertising spending 2002-2021, by medium, Share of people who trust ads from selected industries in the U.S. 2021, Digital ad spend of the U.S. automotive industry from 2011 to 2023, Digital Market Outlook: digital ad spending share in the U.S. 2021, by industry, Digital ad spend growth in the U.S. 2022, by industry, GoogleAds average monthly CPC in the U.S. 2021, by industry, Mobile ad spend in the U.S. 2021, by industry, Leading TV advertising industries in the U.S. 2021, by ad spend, Upfront TV advertising spending in the U.S. 2018/19, by industry, Leading radio advertising industries in the U.S. 2021, Leading outdoor advertising categories in the U.S. 2021, Super Bowl automobile manufacturer advertising 2017-2021, Leading automakers by share of TV ad spend in the U.S. 2022, Advertising spending of selected automobile manufacturers in the U.S. 2021, Ad spend per vehicle sold of selected car brands in the U.S. 2021, General Motors' advertising spending in the U.S. 2007-2021, Toyota's advertising spending in the U.S. 2007-2021, Stellantis: ad spend in the U.S. 2012-2021, Honda Motor's advertising spending in the U.S. 2007-2021, Automobile ad spend growth in the U.S. in 2018, by medium, Distribution of automotive ad expenditure in India 2021, by channel, Auto advertising: distribution of spending in the United Kingdom (UK) 2013, by media, Radio reach among car buyers and leasers in the U.S. in 2016, by ethnicity, Ad expenses of the automobile industry Japan 2012-2021, Automotive advertising ROI in the United Kingdom (UK) 2013, by medium, Car dealers ad spend in the U.S. 2016, by medium, Italy: wages of marketing and sales positions in the automotive sector by city 2017, Automotive dealers ad spend in the U.S. 2008-2014, Automotive manufacturers ad spend in the U.S. 2008-2014, Automotive ad spend in the U.S. 2008-2014, Automotive TV ad spend in the U.S. 2014-2017, Brazil: car advertising spending 2016-2018, Advertising expenditure growth Indonesia 2018 by category, Peru: largest digital advertisers among car dealerships 2019, Benteler: revenue by sector for 2015-2017, Strategies expected to generate growth in the automotive industry 2019, Share of automotive lubricant market in India in FY 2016, by company, Automotive manufacturing industry in China, Automotive industry digital advertising spending in the United States from 2011 to 2023 (in billion U.S. dollars), Find your information in our database containing over 20,000 reports. Welcome to Zenith. Digital ad spend of the U.S. automotive industry from 2011 to 2021 Published by Statista Research Department , Jan 6, 2023 It was calculated that in 2020, the automotive industry in the. Calls are one of the most valuable conversions automotive marketers can drive. Report to restructure commerce ministry under study; idea is to set up trade promotion body: Goyal, Published On Sep 17, 2022 at 11:32 AM IST, US: Auto industry ad spend falls to $4.8 bln in first seven months of 2022 - Report. If we take the advertising spend overall (for all sectors) in TV, print and digital, it should grow by about 12% from the 2019 levels of Rs 56,500 crore to about Rs 62,500 crore. (source: Forrester), 23. This is the most common reason for calling in the automotive industry, with many customers also calling to gather more information about the purchase process. Fee-Based Compensation Remains Dominant in Agency Agreements, Most Consumers Think Companies Take Brand Safety Issues into Account When Making Advertising Decisions. Due to varying update cycles, statistics can display more up-to-date Between them these markets account for 74% of all car sales by volume and 76% of global adspend across all categories, so advertising trends in these markets are representative of trends worldwide. This is available globally across all supported markets for Search and Shopping Campaigns. There are three main reasons why analysis of your automotive marketing ROI is crucial to your overall business strategy: Compare your performance to competitors: There are a variety of software tools out there that reveal what your competitors are spending on marketing, as well as their ROI. (source:Invoca), 33. All rights reserved. We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc. Thanks to thick margins, digital advertising is one of the top acquisition channels for car brands. A paid subscription is required for full access. Since customers may not buy a car again for years, advertising campaigns may also seek to engage current clients and drivers. Globally, in 2023 Magna projects ad . You can also reach me on Twitter at @JohnnaCrider1. Its always a good this to check out what others are doing and creating. With the pandemic hit, the world of business too has fastened up the pace of digitisation, so the marketing departments of brands. Automotive advertising expenditure is forecast to shrink by 21.0% in 2020 across 10 key markets, according to Zeniths Automotive Advertising Expenditure Forecasts, published today*. We have key contact information for decision makers at Ancira Auto Group. By tracking the calls driven by your automotive ads, you can measure your full ROI and optimize accordingly. This depends largely on when the pandemic subsides and how quickly the economy recovers. To use individual functions (e.g., mark statistics as favourites, set U.S. auto industry ad spend for the first seven months of this year fell 4% year-on-year as inventory shortages crimped sales even as vehicle demand stayed strong, according to data from an advertising research firm. Follow us for the latest news, insider access to events and more. Instead, Tesla spends more on research and development (R&D) than all of the other automakers. It will have recovered less lost ground than the market as a whole, which is forecast to be just 0.6% below its 2019 level in 2022, giving automotive advertising the potential to outperform the market beyond 2022. The pandemic has caused the US automotive industry to reduce its digital ad spending by 18.2% in 2020. He also. All Right Reserved. The ad spending for automotive should also increase as supply chain issues improve. (Source: eMarketer), 2. Compared with the same period in 2019 ($5.50 billion) the overall ad spending for the first seven months of 2022 was 12.7% less. How much will auto advertisers spend on mobile? Generally speaking, auto parts and accessory ads that are intended to grow profits have a ROAS of 500-1000% . People also like buying new, but you will struggle to make a profit if you cannot sell your car promptly. As inventory levels are returning, so seems to be the end of year advertising. to incorporate the statistic into your presentation at any time. Its share will drop to 12.0% in 2020. CTV looks primed to benefit the most. Fiat Chrysler Automobiles ($2.1 billion), Toyota Motor Corp. ($1.4 billion), and Honda Motor Co. ($1.4 billion) rounded out the rest of the top five auto spenders. Phone calls are often the most valuable conversions for automotive marketers. (Source: Forrester), 27. Spending on digital advertising is up 57% YOY. KEY STAT: The US automotive industry will increase its digital ad spending by 15.8% to $15.91 billion in 2019. (Source: Forrester), 25. On the digital front, it stated that digital will continually drive the 2021 recovery, returning to double digit growth of 15.6 percent and a total estimated spend of USD 311 billion. Car buyers spend an average of nearly 14 hours online during their search. Notably, the Stock Apps study backed up data published in October 2021 by Visual Capitalist which shared an R&D spending comparison between Tesla, Ford, Toyota, General Motors, and Chrysler. If you are an admin, please authenticate by logging in again. Register in seconds and access exclusive features. Although Tesla spends $0, the decline in ad spending could be an indicator of troubles for an industry trying to compete with Teslas EV lead. Automotive manufacturing industry in China, Automobile advertising in the United States. Even here there is potential for more growth digitals share of spend is forecast to rise in Australia from 75% in 2019 to 79% in 2022, and in Canada from 72% to 75%. (Source: Google), 12. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: In the following 5 chapters, you will quickly find the 28 most important statistics relating to "Automotive advertising in the U.S.". Some brands are changing their target audiences in response to the current environment. Whats the Outlook for Ad Spend This Year? US automotive digital video ad spend will grow 21.7% to $5.19 billion in 2019. 76% of consumers will stop doing business with you after just one bad experience. "Automotive Industry Digital Advertising Spending in The United States from 2011 to 2023 (in Billion U.S. The USA is by far the biggest auto market in this report, with US$18.0bn in auto adspend in 2018, nearly three times more China, the next-biggest market, with US$6.3bn. Ad non velit aliquip velit esse ex et nisi sunt non amet ipsum laboris. Tracks miles driven for the duration of the ad campaign. Falken Tires last advertised a new product in December, 2021. Car manufacturers have also suffered from disruption to their supply chains, as lockdowns shut down manufacturing in different countries at different times. TV/Movie and Music subscriptions are vulnerable, with sizable proportions of consumers saying theyve canceled one due to inflation. We will continue to invest in advertising as long as we generate sales at a cost below the maximum amount we are willing to spend to acquire a new customer." Progressive spent nearly $1.84 . Very few are using traditional commissions as a compensation method. The bottom line is that OEM Interactive's marketing programs can grow . liability for the information given being complete or correct. (source: Google), 16. Mobile spend by US automotive advertisers will increase 19.3% to $10.36 billion in 2019, accounting for 65.1% of auto ad spend this year and 68.1% in 2020. Zenith then forecasts 2.0% growth in 2020, when the Summer Olympics in Tokyo and the UEFA Euro 2020 football championships will provide valuable showcases for auto advertising. Welcome to Zenith. Automotive brands are also less prominent in magazines and out-of-home. We use cookies to ensure that we give you the best experience on our website. Thats now pushing brands to divert more of their spend to online video and other internet formats. Please create an employee account to be able to mark statistics as favorites. Newspapers and magazines have been losing market share for years as their readers migrate online, and are forecast to recover barely any of the ad revenues they lost in 2020 by 2022. Client-side ad insertion: This ad-serving process either preloads the ads into the video player of OTT device or sends out an ad request to a third-party ad server from the video player. We forecast the internets share of automotive adspend to rise to 24.4% by 2020. In stark contrast to these automakers spending on advertising, Tesla spends $0. Digital ad spending in the US automotive industry will decrease by 18.2% this year to $10.94 billion. When theyve completed their initial research and are ready to get serious, they often call a dealership. Auto advertisers will reduce spending on search by 32.9%, display by 10.0%, and video (a subset of display) by 5.0%. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Driving calls from automotive marketing campaigns is also more profitable in the long-term callers are more loyal than web leads. Marketers who have scaled conversation intelligence across the enterprise have seen or expect to see improved analytics efficiency, increased business efficiency, improved employee productivity, and seamless integration with existing systems. Target ROAS: Now available globally Progressive saw the largest year-over-year percentage rise in advertising . When you tailor consumer experiences based on the content of their phone conversations, you better meet their needs and earn their loyalty. Car buyers are moving deeper into the purchasing process before they contact a dealership. An advertising budget is the amount of money set aside for purposes of marketing and advertisements. About the Data: Zeniths figures cover auto industries in Australia, Brazil, Canada, China, France, Germany, India, Italy, Russia, South Korea, Spain, Switzerland, the UK, and the USA. Revenue of leading carmakers worldwide 2021, Most valuable automotive brands worldwide by brand value 2022, Ford Motor's advertising spending in the U.S. 2007-2021, Car and truck sales in the United States 2011-2021. Meanwhile auto adspend in China grew 47% over this period. The auto industry's ad budgets continue to be constrained by global macroeconomic conditions like tariffs and stricter emission standards. Digital advertising is expected to account for about two-thirds of global ad spending. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. Our annual breakdown of US automotive industry digital ad spending includes a comprehensive overview of total digital ad spending, as well as estimates by channel, device and format. 82% of Nissan's advertising spend is spent on TV advertisements, up 1% since last year. Automated bid strategies learn as they go, using information about . The rapid growth in consumer demand for SUV models has led to much higher competition among suppliers. data than referenced in the text. <p>Hey there, </p> <p>I'm having two issues using the Bulk API for Bing Ads for creating and managing Customer Match Lists. eMarketer also predicts that automakers and dealers will spend more than $6.15 . Figures for periods prior to 2019 come prom previous reporting. (source: Dealer Marketing Magazine), 31. In the US, figures from eMarketer estimate that the US auto industry accounts for about 12.6% of total digital ad spend, making it second only to retail. Show publisher information If your advertising goal is to boost awareness and/or grow your brand, ROAS isn't a metric you need to care about. Auto will account for 12.3% of total US digital ad spend in 2019. (% of respondents, April 2020 & June 2020), Airings of US Automotive Ads Mentioning Digital Shopping, March-May 2020, Mobile Ad Spending in the US, by Industry, 2020, Desktop Ad Spending in the US, by Industry, 2020, Automotive Industry Digital Ad Spending in the US, by Format, 2020 (billions, % change, and % of total digital ad spending), TikTok could open its algorithm to regulators, breaking a major dam for social media. A popular game topped the list both globally and in the US. We calculate that automotive advertising expenditure totalled US$35.5bn across these markets in 2018. Read the full Business Intelligence Automotive report here. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc. automotive advertising, inventory shortgage. While tech spending in Asia Pacific has grown significantly in recent years, the tailwinds will wane somewhat in 2019 and conditions could become stormy in 2020, with growth of the Asia Pacific tech market forecast to slow to 4%. Majority of companies expect to increase marketing budgets this year, and print could be a 30% of advertisers are cutting their 2023 budgets. August 16, 2021. More Americans Say Theyre Engaging with Brands on Social Platforms, Gen Zers Ambivalent About Privacy Implications of Targeted Ads on Social Media, TV Ads Still Drive Purchases, US Consumers Say, TikTok Deemed Trustworthy by Gen Zers, Who Use it for Search & Education, Male and Female Gen Zers Differ in Extent of Social Platform Use, Most Subscribers Feel There Are Too Many Services, Podcast Ad Performance Generally Improved in Q3, 3 Points About Media Reach and Audience Demographics as We Start the New Year. The lesson is to not focus so much on Tesla and more on its own products. State Farm Mutual Automobile Insurance Co. and its affiliates spent roughly $1.07 billion on advertising in 2021, down from $1.17 billion in 2020 and off the five-year peak of $1.21 billion in 2019. The lead conversion rate from podcast ads rose to a new high during Q3. ATLANTA, Jan. 11, 2023 - The average transaction price (ATP) of a new vehicle in the U.S. hit a record high in December at $49,507, an increase of 1.9% ($927) from November and up 4.9% ($2,297) from year-earlier levels.New-vehicle inventory levels are increasing from historic lows earlier in 2022, but prices remain elevated, according to data released today by Kelley Blue Book, a Cox .
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